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Sally McMillan

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Biswas, T., & McMillan S. J. (2009).  Examining the Influence of Culture on the Gratifications Sought and Obtained from the Internet by Immigrants and Sojourns. Broadcast Education Associate Conference.
McMillan, S. J., Avery E. J., & Macias W. (2009).  From have nots to watch dogs: Understanding Internet health communication behaviors of senior citizens. (Loader, B. D., Hardey M., & Keeble L., Ed.).Digital Welfare for the Third Age: Health and Social Care Informatics for Older People. 132-150.
Bates, B. J., & McMillan S. J. (2009).  Interactive Media and Intellectual Property Rights: Reconciling Rights and Values. International Workshop on Media Interactivity: Economic and Managerial Issues.
McMillan, S. J. (2009).  Internet usage patterns: An examination of how interactive features and processes are utilized in the United States. (Leung, L., Fung A Y-H., & Lee P. S. N., Ed.).Embedding into Our Lives. 3-25.
Choi, Y. K., Kim J., & McMillan S. J. (2009).  Motivators for the intention to use mobile TV: a comparison of South Korean males and females. International Journal of Advertising. 28 (1),
McMahan, C., Hovland R., & McMillan S. J. (2009).  Online Marketing Communications: Exploring Online Consumer Behavior by Examining Gender Differences and Interactivity within Internet Advertising. Journal of Interactive Advertising. 10 (1),
McMillan, S. J. (2009).  Soap Box or Box of Soap: Content and Advertising in Online Communication. AEJMC Annual Conference.
Haley, E., Avery E. J., & McMillan S. J. (2008).  Developing Breast Health Messages for Women in Rural Populations: Specialized Notions of Empowerment for Attention and Action.. Annual meeting of the National Communication Association.
Haley, E., Avery E. J., & McMillan S. J. (2008).  Developing Messages for Appalachian Breast Health Outreach Program: Getting Attention and Motivating Action. National Communication Association Conference.
McMahan, C., Hovland R., & McMillan S. J. (2008).  Differences in the Ways Males and Females Engage with and Perceive Internet Advertising. Annual Conference of the American Academy of Advertising.
Kim, J., & McMillan S. J. (2008).  Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising. 37 (1),
McMillan, S. J., Avery E. J., & Macias W. (2008).  From Have Nots to Watch Dogs: Understanding Internet Health Communication Behaviors of Online Senior Citizens. Information Communication and Society. 11(5), 652-674.
Choi, Y. K., Hwang J-S., & McMillan S. J. (2008).  Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers. Psychology and Marketing. 25 (8),
McMillan, S. J., Hoy M G., Kim J., & McMahan C. (2008).  A Multifaceted Tool for a Complex Phenomenon: Coding Web-based Interactivity as Technologies for Interaction Evolve. Journal of Computer-Mediated Communication. 13 (4),
Macias, W., & McMillan S. J. (2008).  The return of the house call: The role of internet-based interactivity in bringing health information home to older adults. Health Communication. 23, 1-11.
McMillan, S. J., & Macias W. (2008).  Strengthening the Safety Net for Online Seniors: Factors Influencing Differences in Health Information Seeking Among Older Internet Users. Journal of Health Communication. (13) 8,
McMillan, S. J. (2005).  Evaluation of a Breast Health Education Program for Working Women in Appalachia. Susan G. Komen Breast Cancer Foundation Mission Conference.
McMahan, C., & McMillan S. J. (2005).  Gender Portrayals: Advertising Images of Masculine and Feminine Forms in Teen-targeted Media. University of Tennessee College of Communication and Information 27th Annual Communications Research Symposium.
Hwang, J-S., & McMillan S. J. (2005).  How Consumers Think About "Interactive" Aspects of Web Advertising. (Gao, Y., Ed.).Web Systems Design and Online Consumer Behavior. 69-89.
McMillan, S. J., Bledsoe E., & McMahan C. (2005).  A New Generation of Interactivity Research: Identifying Sub-Domains and Examining Interrelationships Among Them. Association of Internet Researchers Annual Conference.
McMillan, S. J. (2005).  The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity. Journal of Interactive Advertising. 5, Available online:
Kim, J., McMillan S. J., & Hwang J-S. (2005).  Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns. Journal of Interactive Advertising. 6, Available:
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication, Mid-winter Conference.
McMillan, S. J., & Morrison M. (2004).  Commercialization of Cyberspace: Experiences and Expectations of Young Consumers. Association for Education in Journalism and Mass Communication Annual Conference.