Development of a safer sex mass media campaign targeting high sensation-seeking and impulsive decision-making young adults

Publication Type:

Book Chapter

Authors:

Noar, S. M.; Zimmerman, R.; Palmgreen, P.; Suzie Allard; Lustria, M. L. A.; Matuza, M. L.; Cupp, P. K.

Source:

2003 National HIV Prevention Conference Abstract Book, M3-C0903, p.59-60 (2003)

Keywords:

Advertising, Engineering and Medical/Health Communication and Information, Medical/Health, Public Relations, Science, Technology